Having a stunning custom built website is only half the battle; ensuring it reaches your target audience is equally important. Search Engine Optimisation (SEO) is the key to improving your site's visibility on search engines like Google. Here are 10 actionable SEO tips specific to custom built websites to help you climb the rankings.
Circlemount's Top 10 Ways To Optimise Your Website for SEO Success
1. Perform Keyword Research
Its important to identify the terms your potential customers are using to find services like yours.
Use Tools: Utilise keyword research tools like Google Keyword Planner or Ubersuggest.
Long-Tail Keywords: Focus on specific phrases unique to your brand, which have lower competition.
Competitor Analysis: Research which keywords your competitors are ranking for.
2. Optimise On-Page Elements
Ensure your content and HTML elements are search-engine friendly.
Title Tags: Include primary keywords in all of your page titles.
Meta Descriptions: Write compelling descriptions which will encourage clicks.
Header Tags: Use H1, H2, and H3 tags to structure your content properly on each page of your site.
Keyword Placement: Naturally incorporate your keywords throughout your content.
3. Create High-Quality, Relevant Content
Content is a significant ranking factor when it comes to SEO.
Informative Articles: Always provide valuable information that addresses user intent.
Regular Updates: Keep your site fresh with regular blog posts or updates.
Content Variety: Use images, videos, and infographics to enhance engagement.
4. Optimise Images and Media
Search engines can't read images, but they can read alt text!
Descriptive Filenames: Name your image files descriptively.
Alt Text: Use alt attributes to describe the image content.
Compress Images: Reduce file sizes to improve page loading times.
5. Improve Site Speed
A fast-loading website is essential for enhancing user experience and SEO.
Minimise HTTP Requests: Combine files where possible.
Enable Browser Caching: Allow pages to load faster on return visits.
Use a Content Delivery Network (CDN): Distribute your content globally to reduce latency.
6. Ensure Mobile-Friendliness
Google uses mobile-first indexing, meaning the mobile version of your site is prioritised.
Responsive Design: Ensure your site adapts to various screen sizes.
Mobile Testing: Use Small SEO Tools' Mobile-Friendly Test tool to identify issues.
Simplify Navigation: Make it easy for mobile users to browse your site.
7. Utilise Schema Markup
Structured data helps search engines to understand your content better.
Rich Snippets: Implement schema for reviews, events, or products.
Local Business Schema: Provide detailed information about your business.
FAQ Schema: Enhance visibility with expandable answers in search results.
8. Build Quality Backlinks
Backlinks from reputable sites signal authority to search engines.
Guest Posting: Contribute articles to industry-related blogs.
Engage in Partnerships: Collaborate with other businesses for mutual linking.
Create Shareable Content: Develop valuable resources others want to link to.
9. Optimise for Local SEO
If you serve specific areas, local SEO is crucial.
Google Business Profile: Claim and optimise your listing on Google Business Profile.
Consistent NAP: Ensure your Name, Address, and Phone number are the same across all platforms.
Local Keywords: Include location-specific keywords in your content.
10. Monitor and Analyse Performance
It's important to regularly check your site's SEO health.
Use Analytics Tools: Google Analytics and Search Console provide valuable insights.
Track Rankings: Monitor your keyword positions over time.
Adjust Strategies: Use data to refine your SEO tactics.
Conclusion
Optimising your custom website for SEO is an ongoing process that requires attention to detail and adaptation to algorithm changes. By implementing these actionable tips, you'll improve your site's visibility, attract more organic traffic, and ultimately achieve greater success online.
Need help optimising your website for SEO? At Circlemount®, we specialise in custom website development with a strong focus on SEO best practices.
Contact us today to boost your online presence.
Comments